Remember when we thought these problems were just "part of wearing lipstick"?
Problem #1: The Cup Crisis
Before: Lipstick marks on everything
Now: Zero transfer, period
Problem #2: The Fade Away
Before: Patchy, uneven wear
Now: Perfect color until you remove it
Problem #3: The Bleeding Edge
Before: Color migration beyond your lip line
Now: Crisp, clean edges that stay put
Problem #4: The Dry Zone
Before: Cracking, flaking formulas
Now: Comfortable wear all day
Problem #5: The Mirror Check
Before: Constant touch-up anxiety
Now: Set it and forget it
Welcome to the future of lip color...